by
FeelBack AI

privacy policy

your privacy, our responsibility.

Last updated: March 19, 2026

At Palo Duro AI, S.A.S. (the "Controller"), owner of the Feelback AI brand and operator of Crafted, Mesa and Feelback (collectively, "The Services"), we are committed to protecting your privacy in accordance with Mexican law.

01

Identity and address of the controller

The Controller is a legally incorporated company under the laws of Mexico, with registered address in San Luis Potosí, S.L.P. Contact: [email protected]

02

Personal data we collect

When using any of The Services or activating additional features in your unified account, we collect:

  • Identification: Full name, email address, phone number, position and business or brand name.
  • Unified account: Access credentials, configuration preferences, device information, IP address and activity logs.
  • Billing: Tax ID (RFC), legal name and tax address (only if you request fiscal receipts).
  • Third-party data (Mesa/Feelback): If you use our tools to manage your own customers' data, the Controller will act as Data Processor, and you are solely responsible for obtaining consent from those third parties.

We do not collect sensitive personal data.

03

Purposes of processing

Primary — required

  • Manage your unified account enabling interoperability between Crafted, Mesa and Feelback.
  • Provide access to contracted tools and features.
  • Process payments, subscriptions and manage billing.
  • Provide technical support and answer questions.
  • Maintain security and stability of the shared infrastructure.

Secondary — optional

  • Sending promotions, newsletters and commercial news.
  • Conducting statistical and market analysis to improve the platform.

To opt out of secondary purposes, send an email to [email protected] with the subject "Secondary Purposes Opt-Out".

04

Service ecosystem and transfers

The Services operate under a shared infrastructure, so your profile data is shared internally between Crafted, Mesa and Feelback to facilitate module activation. Your data may be shared with:

  • Technology providers: Hosting (AWS/Google Cloud), payment processors (Stripe) and analytics services, under strict confidentiality agreements.
  • Authorities: Only when required by law.
05

Cookies and similar technologies

We use cookies to remember your preferences, personalize the interface and analyze traffic. You may disable them in your browser settings, although this may affect certain platform features.

06

ARCO Rights (Access, Rectification, Cancellation, Opposition)

You have the right to access, correct, delete or object to the processing of your data. To exercise them, send your request to [email protected] including:

  • Full name and contact method for receiving a response.
  • Copy of a valid government-issued ID to verify identity.
  • Clear description of the right you wish to exercise.

We will respond within a maximum of 20 business days. If applicable, it will take effect within the following 15 business days.

07

Revocation of consent

You may revoke your consent at any time. To limit third-party advertising, you may register with the Public Registry to Avoid Advertising (REPEP) of PROFECO.

08

Security measures

We implement administrative, technical and physical measures (SSL encryption and restricted access) to protect your data against unauthorized access, loss or alteration.

09

Data retention

Data will be retained for the duration of the legal relationship and for applicable statutory limitation periods (tax or commercial). Afterward, they will be blocked and deleted.

10

Changes to this privacy policy

Any changes will be published at feelbackai.com/privacy-policy or notified by email.

11

Consent

By registering and using any of Feelback AI's Services, you confirm that you have read this notice and consent to the processing of your personal data.